Currently, most providers and consumers are unaware of the new price transparency rules that require all patients to receive an estimate conforming to a Federally-mandated format containing specifically required information.
This includes pricing prior to out-of-network services, self-pay or aesthetic services, or any services that are known to require several previously arranged sessions. Although aesthetics/ elective medicine such as IV hydration therapy falls under the new laws not explicitly, it also hasn’t been left out, better to be safe than sorry and get ahead of new laws as they are put into effect and understand how you can use it to your advantage in your marketing.
This webinar will address this gap in knowledge and explain how compliance can actually separate providers from the competition.
Competition is tough and it’s only getting tougher. This will show how compliance with the No Surprises Act and Transparency in Coverage rules released by the Center for Medicare and Medicaid Services will allow providers to separate themselves from their competition. In the process of showcasing a practice’s compliance and incurring consumer loyalty, leads will be generated, consults will be had, and treatments will be booked. Objectives:
- Understand the Transparency in Coverage rules and the No Surprises Act
- Contemplate how compliance can be an opportunity and not a burden
- Identify ways to implement compliance measures to generate leads and increase revenue
Dr. Jonathan Kaplan is a board-certified plastic surgeon based in San Francisco, CA and founder/CEO of BuildMyHealth, a price transparency-lead generation platform. You can watch him operate and educate @realdrbae on Instagram, Snapchat and TikTok.
